The smart CRM plug-in built for independent optician practice owners.
Re-engage lapsed patients via WhatsApp, automate your recalls, and recover lost revenue — before they walk into a competitor.
See everything at a glance. Patient health, risk scores, and automated actions — all in one dashboard.
The gap between managing patients and keeping them engaged.
16 million NHS appointments are missed annually. (NHS England Digital, 2024)
Only 1 in 4 paper or SMS recalls result in rebooking. (AOP Practice Management)
Multiples outspend most independents on marketing. Your edge is the relationship. (Optician Online, 2024)
IRYSS scores every patient on visit history, recall compliance, and engagement. You see the risk. You act before it's too late.
30 million UK users on WhatsApp. 73% message brands daily. IRYSS sends recalls where patients actually look. (SQM Magazine, 2025)
Automated WhatsApp recalls outperform phone calls and paper. Patients reply, confirm, rebook — without your team chasing. (College of Optometrists)
Queries, rebookings, lens reorders — patients message when it suits them. IRYSS handles it around the clock.
All your myopic children tracked in one place. Axial length progression, treatment plans, parent WhatsApp, AI recommendations.
Your CRM is brilliant at managing appointments and storing records. But it was never designed to retain patients. That's where IRYSS comes in.
Your practice management system runs the day-to-day. IRYSS handles retention. Click any feature to see it in action.
Two-way WhatsApp messaging. Not SMS. Not email. 98% open rates. Sentiment analysis built-in.
No CRM offers thisAutomatically identifies at-risk patients and re-engages them. Risk scoring, competitor detection, and smart nudges.
AI-powered risk scoringOne visual score that tells you how healthy your practice is. Retention, revenue recovery, compliance — all at a glance.
Unique to IRYSSPaediatric myopia management. Axial length progression charts, treatment tracking, parent WhatsApp, AI recommendations.
UK Delphi + IMI guidelinesReal-time PCSE rules checking. Every rejected GOS1 costs £22–25. IRYSS catches errors before submission.
Zero-reject claimsAutomatically sends review requests to happy patients. 4.9 star rating with 73% conversion rate.
+38 reviews/monthAI flags patients likely to miss appointments. Automated WhatsApp reminders at 48hr and 2hr before.
Reduce no-shows by 40%Automated reorder nudges when supply runs low. One-tap WhatsApp reorder. Stops patients defecting to online retailers.
Biggest revenue leak pluggedDetects when patients mention competitors in their messages. Alerts you instantly so you can win them back.
No CRM does thisNo training. No IT. No disruption to your day.
One click to connect XEYEX, Optisoft, or any PMS. Patient data syncs automatically. Or import via CSV.
AI identifies at-risk patients, sends WhatsApp messages, automates recalls, and manages reviews overnight.
Patients rebook, revenue recovers, reviews increase. Open your dashboard each morning and watch it happen.
No per-user fees. No hidden add-ons. Cancel anytime.
All plans include a 30-day free trial. No credit card required.
Join the opticians recovering revenue every month with IRYSS.